Price M. Cobbs, MD. GDIB Vanguard Award Recipient

Price M. Cobbs | GDIB Vanguard Award Recipient

Vanguard: those leading the way in new developments, ideas, actions, movements

An internationally recognized psychiatrist and management consultant, Dr. Cobbs founded Pacific Management Systems in 1967. He consults with organizations on leadership, executive development and diversity strategies. His clients include PepsiCo, Procter and Gamble, Apple, Walmart U.S.A., Lockheed, and the Commission on Civil Rights.

Dr. Cobbs is an innovator in creating new ways to look at what we now call Diversity and Inclusion. His intellect has fueled conceptual frameworks that have guided the field in its evolutionary journey. He has mentored and counseled—sometimes behind the scenes—many who are now CEOs of major organizations, leaders, and professionals in diversity and inclusion. He is an Expert Panelist for the GDIB, Global Diversity & Inclusion Benchmarks.

A Few of His Vanguard Achievements:

• Developer of Ethnotherapy, a clinical model of structured dialogue capable of changing attitudes and assumptions arising from racial, ethnic and value differences.

• Recipient of the Pathfinder Award from the Association for Humanistic Psychology for his exemplary contributions to the development of healthy self-identity and self-determination among African Americans and others who have been excluded from the idealized American image.

• Founding member of the African American Leadership Institute Anderson School of Business at UCLA and of The Diversity Collegium, a global think tank of diversity practitioners.

• Emeritus Council Member of the Executive Leadership Council (ELC), the preeminent membership organization committed to increasing the number of global black executives in C-Suites, on corporate boards and in global enterprises.

• Keynote speaker: First ever Diversity Conference in Johannesburg, South Africa and inaugural Diversity Symposium in Tokyo, Japan.


• Black Rage and The Jesus Bag both co-authored with William Greer provides ground breaking insight into the dynamics of being black in white America.

• Cracking the Corporate Code coauthored with Judith L. Turnock based on 32 interviews with black executives from the ELC.

• My American Life: From Rage to Entitlement offers a clear-sighted overview of the black experience in America during the last seventy-five years, and suggests that there is still far to go in the struggle for equality among people of all ethnicities and colors.

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