Chris Michael Mendoza
CHRIS MICHAEL MENDOZA, D.B.A., LUTCF
Chris Michael Mendoza, LUTCF, Dba is director of multicultural market development at The Prudential Insurance Company of America. As a leader in this consumer segment strategy area, he is responsible for developing customer acquisition and distribution strategies to reach women and cultural market consumers in the retail and institutional distribution areas of the company. Chris is also a member of the company’s Hispanic employee Business Resource Group (BRG) Juntos and sits on the national leadership board of the organization.
An industry veteran, Chris has worked in related marketing and sales fields for other financial services companies. Most recently, he was at Massachusetts Mutual Life Insurance Company (MassMutual) as Assistant Vice President of Marketing and Latino Markets Director and Cultural Brand Ambassador. Mendoza began his insurance and financial services as an Allstate Agent in his hometown of El Paso before taking marketing and sales leadership assignments Allstate’s Home Office in Northbrook, IL.
Dr. Mendoza is a graduate of the University of Texas at El Paso, holds a Master’s degree in marketing. He also has a Doctorate in Business Administration from the School of Advanced Studies of University of Phoenix. His research and thought leadership on Hispanic entrepreneurship and diversity marketing are published in academic and industry journals. Chris volunteers his time as a member of the Board of Directors of Girl Scouts of Central and Western Massachusetts (GSCWM) since 2014, and is treasurer and member of the audit and finance committees.
An experienced Diversity Practitioner, Chris is a resource for marketing, operations, strategy development and executive coaching with respect to diversity and inclusion. His expertise has assisted small and large businesses in insurance, financial services, health insurance, as well as NGOs. He has specific experience in the following areas: sales strategy & development of sales programs, marketing and branding programs (traditional & digital) to reach diverse and multicultural consumers, strategic public relations, managing external advertising agencies, and consultant management. He has extensive experience working at all levels of an organization, from the front line to senior executive leadership (including boards of directors).
